Meridian Cloud vs. ServiceTitan
ServiceTitan is genuinely the gold standard for mid-to-large HVAC and plumbing fleets. It's also $300–500 per user per month with a six-month implementation. We deliver about 80% of the workflow for free; we only make money when you get paid.
Pick Meridian Cloud if
You run 1–50 employees, want to be live the same day, and refuse to pay enterprise per-seat pricing or a five-figure implementation invoice.
Pick ServiceTitan if
You're a 20+ tech fleet that needs deep capacity planning, a call center, and the most mature HVAC/plumbing-specific tooling on the market.
The honest middle
Many growing shops outgrow Jobber but can't justify ServiceTitan yet. That gap is exactly where Meridian Cloud sits.
Side-by-side.
Honest call on every row. Where ServiceTitan wins, we say so.
| Capability | Meridian Cloud | ServiceTitan | Note |
|---|---|---|---|
| Dispatch + scheduling | ServiceTitan is enterprise-grade here. We cover the same daily workflow. | ||
| Multi-location support | Both handle multiple locations. | ||
| AI features built-in | ServiceTitan AI is largely a paid add-on. Ours is in every plan. | ||
| Marketing automation | ServiceTitan Marketing Pro is a separate paid product. | ||
| Accounting + general ledger | ServiceTitan integrates with accounting; we run the books in-house. | ||
| Payroll built-in | ServiceTitan has no native payroll. | ||
| Same-day setup | ServiceTitan implementation typically runs 60–180 days. | ||
| Free to run (no subscription, no per-user fees) | ServiceTitan runs roughly $300–500 per user per month. Meridian is free; your customers cover a small checkout fee, so you keep 100%. | ||
| $0 implementation cost | ServiceTitan onboarding commonly costs $5,000–25,000. | ||
| Works for a single user | ServiceTitan deals typically assume 5+ seats minimum. | ||
| Cancel anytime | ServiceTitan runs annual contracts. | ||
| Right-sized for 1–50 employees | ServiceTitan is built for 20+ employee fleets. |
Where ServiceTitan beats us
Don't pretend otherwise.
- Enterprise depth. Capacity planning, call-center tooling, advanced reporting, and membership programs are deeper than anything we ship today.
- Trade-specific maturity. A decade-plus tuned specifically for large HVAC, plumbing, and electrical fleets. The vertical depth is real.
- Scale. Built to run hundreds of techs across many branches with the org structure to match.
- Ecosystem. A large marketplace of integrations and partners aimed at enterprise contractors.
Where we beat ServiceTitan
The actual pitch.
- Live in hours, not months. Sign up, import customers, start running. No professional-services contract or 60–180 day rollout.
- Free instead of per-seat pricing. ServiceTitan averages around $400/user/mo. Meridian Cloud is free to run; your customers cover a small checkout fee, so you keep 100%. The math is easy.
- Same AI, modern UX. AI quote drafting, route optimization, and churn signals, without the enterprise contract or a 30-page MSA.
- Payroll + accounting in-house. Run payroll and keep a real general ledger inside the app, no separate integrations required.
- No five-figure onboarding. Implementation cost is $0. ServiceTitan onboarding commonly runs $5,000–25,000.
- No lock-in. Cancel anytime. ServiceTitan ties you to annual contracts.
Pricing, plainly
ServiceTitan pricing is custom and quote-only; typical mid-market deals land in the $25,000–100,000/year range once you add implementation and per-seat costs. Meridian Cloud is free: no subscription, no per-user fees, no contracts, with payroll, accounting, and AI already included. You keep 100% of every invoice — your customer covers a small checkout fee (our 1% plus card processing). AI and messaging usage is billed at cost plus a small margin.
Early access
Switcher stories are coming soon.
Meridian Cloud is in early access. When operators move over from ServiceTitan, we'll share their stories here. Only the real ones.
See it in your own demo workspace.
Free to run. Bring your customer list. Live the same day, no implementation fee.
Sign up Monday. Take payments Tuesday.
Run payroll Friday.
Free, with everything included and no credit card to sign up. Coming from Jobber, Housecall Pro, or Zoho? We'll work the migration with you.
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